Hello! I’m Biak Par, a designer from Indianapolis pursuing Graphic Design at Purdue University. Take a look around and enjoy my portfolio!  

About
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Work
  1. Melon Music Award
  2. Uzana
  3. Universal Language
  4. Long Center
  5. Price of Survival
  6. FSTNP
  7. Diagnosis: Metastatic Pricing
  8. Cruis~sant
  9. Hand In Hand
  10. Experimental Booklet
  11. Visit Bagan
  12. ZARA App Design
  13. Student Organization
Cruissant
Branding Design
2025
 Software: Adobe Illustrator
Client: School Project

 Cruis~sant is a food truck offering globally inspired croissants with a rotating weekly menu, designed to cater to early birds and on-the-go customers near offices or universities. Combining "cruising" and "croissant" into a playful, friendly identity, I made a font pairing design with a circle tilde to make the name visually distinct and legible. The branding features a warm color palette, geometric map patterns, and country-inspired icons, reflecting the global flavors and adventurous spirit of the business. This project challenged me to balance creativity and practicality, resulting in a cohesive and engaging brand.

Process
The brand identity is designed to be playful and approachable, with a logo that incorporates movement and font pairing to emphasize the cruising theme. A key challenge was ensuring the name “Cruis~Sant” felt distinct from “croissant,” which I achieved through creative typography and a 
croissant-shaped tilde. 

Once the logo was established, the rest of the design— including the truck, packaging, and menu—fell into place, all reflecting the core concept of croissants inspired by global flavors. This project strengthened my ability to create cohesive, user-centered designs that tell a story. 





Visual Identity

Assets (Croissants)

Assets (Icons)
Icons 2
Icons 3
Icons 4
Icons 5
Typography
Color Palette



Final Design
Poster
Menu Design
Complementary Mug Cover
Apron
To-go Box

Food Packaging
Biak Par ©2025 Copyrights Etc.