Branding Design 2025 Software: Adobe Illustrator
Client: Friends of Skiles Test Nature Park
During my internship at Matchbook Creative, I created a full brand identity for Friends of Skiles Test Nature Park, a nonprofit dedicated to protecting and celebrating the park's natural beauty. The circular, stamp-inspired logo incorporates the park's defining elements - wildflowers, wildlife, and trails - while accommodating the organization's long name. Expanding beyond the logo, I developed a cohesive visual system that reflects their mission, ensuring consistency across all the branding materials to strengthen their community presence.
Process
The client wanted their logo to highlight the beauty of the park. From the animals, to the wildflowers, and the unique trails. I really wanted to focus on these aspects in my sketches and ideation.
Visual Identity
TypographyColor palette
Final Design / Logo Options
Option/set 1
Option/set 2
Option 3
Option 4
Option/set 5
Option 6
Option 7
Final Design
T-shirt (volunteer/member)Tote bag AdvertisementStampCapSignage