Kitschie is the bright, energetic little sister of Kitsch — a brand built for anyone who decorates their life without hesitation. We turn hair accessories into playful, stationery‑inspired keepsakes that celebrate boldness, weirdness, and everyday self‑expression. At Kitschie, your hair becomes another place to stick your personality.
Process
I began my logo design by exploring typographic treatments that captured a kitschy, playful aesthetic aligned with my brand vision. From initial sketches, I selected two strong directions and refined them to help define a clearer identity.
As the concept developed, I focused on a stationery-inspired theme (notebooks, stickers, sticky notes) and introduced the tagline “sticker for your hair,” which pushed the idea further and clarified the brand’s purpose. Through continued experimentation with composition and style, a cohesive visual identity began to emerge.
I refined the logo alongside packaging exploration to ensure it worked in context. The final system includes three packaging variations for different hair accessories (clips, claws, and ties). Each design maintains consistent visual elements while introducing slight variations for product distinction. The packaging concept draws from a spiral notebook with layered sticky notes and stickers, reinforcing the brand’s playful, stationery-inspired identity.