Hello! I’m Biak Par, a graphic designer from Indianapolis. Take a look around and enjoy my portfolio!  

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Kitschie (Kitsch Rebranding Design)


Branding Design
2026
Software: Adobe Illustrator/Dimension/After Effects/Photoshop / Figma
Client: School Project

Kitschie is the bright, energetic little sister of Kitsch — a brand built for anyone who decorates their life without hesitation. We turn hair accessories into playful, stationery‑inspired keepsakes that celebrate boldness, weirdness, and everyday self‑expression. At Kitschie, your hair becomes another place to stick your personality.




Process
I began my logo design by exploring typographic treatments that captured a kitschy, playful aesthetic aligned with my brand vision. From initial sketches, I selected two strong directions and refined them to help define a clearer identity.

As the concept developed, I focused on a stationery-inspired theme (notebooks, stickers, sticky notes) and introduced the tagline “sticker for your hair,” which pushed the idea further and clarified the brand’s purpose. Through continued experimentation with composition and style, a cohesive visual identity began to emerge.

I refined the logo alongside packaging exploration to ensure it worked in context. The final system includes three packaging variations for different hair accessories (clips, claws, and ties). Each design maintains consistent visual elements while introducing slight variations for product distinction. The packaging concept draws from a spiral notebook with layered sticky notes and stickers, reinforcing the brand’s playful, stationery-inspired identity.






Visual Identity
Primary logo
Icon  



Final Design (Main Brand)
Main packaging
Backside




KiiiKiii Collaboration
Blind box clips
 





Social Media

Instagram home page
KiiiKiii’s blind box
Reel







Website



Video Deliverables
Ad reel
Short ad/reel







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