Motion Graphic Design 2025 Software: Adobe Illustrator
Client: School Project
The Long Center’s rebrand design strengthens its role as a vital public space where architecture and community meet. The design honors the building’s legacy while reflecting its daily life as a platform for performances, education, and civic gatherings. This identity celebrates the real activity happening within these walls from symphony concerts to local musical troupes, making culture accessible and visible to all.
Process
My overall idea for the logo to incorporate some of the major elements of the building. The center has a rich Neo Classical architecture that I wanted to highlight in my logo. So, I included column motifs. Additionally, I wanted to modernize the overall look and feel of it so I simplified.