Hello! I’m Biak Par, a designer from Indianapolis pursuing Graphic Design at Purdue University. Take a look around and enjoy my portfolio!  

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 Tsumayo


App/Branding Design
2024
Software: Adobe Illustrator
Client: School Project

Tsumayo is an app designed for a Japanese restaurant that specializes in tomato-based dishes, sourcing ingredients directly from its own farm. The app features intuitive pages including the home, menu, item details, and a unique avatar selection, allowing users to personalize their experience as they shop and place orders. Beyond ordering, Tsumayo provides detailed information about the restaurant and farm, while also offering customers access to exclusive weekly or daily deals, enhancing both engagement and loyalty.




Process
My overall idea for the logo to incorporate some of the major elements of the building. The center has a rich Neo Classical architecture that I wanted to highlight in my logo. So, I included column motifs. Additionally, I wanted to modernize the overall look and feel of it so I simplified.





Visual Identity
Typography 
Color palette

Primary logo
Secondary logo 


Final Design


Event poster
Social media
Tote bag
Street banners

Souvenir tickets





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