App/Branding Design 2024 Software: Adobe Illustrator
Client: School Project
Tsumayo is an app designed for a Japanese restaurant that specializes in tomato-based dishes, sourcing ingredients directly from its own farm. The app features intuitive pages including the home, menu, item details, and a unique avatar selection, allowing users to personalize their experience as they shop and place orders. Beyond ordering, Tsumayo provides detailed information about the restaurant and farm, while also offering customers access to exclusive weekly or daily deals, enhancing both engagement and loyalty.
Process
My overall idea for the logo to incorporate some of the major elements of the building. The center has a rich Neo Classical architecture that I wanted to highlight in my logo. So, I included column motifs. Additionally, I wanted to modernize the overall look and feel of it so I simplified.