Hello! I’m Biak Par, a designer from Indianapolis pursuing Graphic Design at Purdue University. Take a look around and enjoy my portfolio!  

About
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Work
  1. Melon Music Award
  2. Uzana
  3. Universal Language
  4. Long Center
  5. Price of Survival
  6. FSTNP
  7. Diagnosis: Metastatic Pricing
  8. Cruis~sant
  9. Hand In Hand
  10. Experimental Booklet
  11. Visit Bagan
  12. ZARA App Design
  13. Student Organization
ZARA App Redesign

App Design
2024
 Software: FIgma/Adobe Illustrator
Client: School Project

 The goal of this project was to redesign the visual design and UX/UI problems of an existing app. I chose to redesign the shopping app, ZARA, a global fast-fashion brand. My project aimed to improve the app’s user experience and visual design. While the app includes essential shopping features like a search bar, cart, and menu, its overly editorial aesthetic and disjointed navigation hinder usability. This redesign focused on balancing style and functionality, creating a more intuitive shopping experience that aligns with ZARA’s brand identity and customer expectations.

Process
Problem:

The ZARA app has overall problems in user experience, navigation, layout, and visual design. The app 
leans more on the artistic style choice, however it appears too editorial for a app meant to shop on. 

Solution: 

App with easy navigation, clear icons, legible text for a smooth user experience. Find a compromise between the editorial side and the user friendly aspect. 






Visual Identity
Typography
Color palette



Final Design

Before (Original)
After (Redesign)





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