Diagnosis: Metastatic Pricing
Poster Design
2025
Software: Adobe Illustrator
Client: School Project
This project confronts a critical failure in the American healthcare system: the exponential rise in cancer drug prices has become increasingly detached from the survival benefits they provide, forcing patients into untenable choices between financial ruin and the hope of staying alive.
Using a diagnostic metaphor, the visualization reimagines a petri dish as a radial chart whose concentric rings represent the years 2000–2020, with cost mapped clockwise from $0 to over $250,000 and each drug plotted by approval year, price, and survival benefit.
A supporting timeline traces the case of Gleevec—whose price rose by 400% without improving outcomes—alongside data on financial toxicity, revealing the human cost of unchecked pricing. Together, these elements critique a system that prioritizes profit over patient care and argue that the price of life‑saving treatment should never become a threat to survival in itself.
Process
From the start, I knew I wanted somehow incorporate “cells” somewhere in my poster. My idea was for the cells to be the main representation of my data. I sketched a variety of ways I could accomplish this and ended up with a stacked spiral with dots for my cell design.
Initially, my graph followed a bar graph, but throughout my process I changed it to be more fitting to my topic and overall unique. This lead me to think directly more to science, cells, and labs, and I landed at a petri dish with cells. Since I knew my graph would be circular, I made it so that the data would function and work the radial graph design.
After this, I added details such as a grain gradient effect to my illustration to add depth.
Data
Data
Sources:
The New England Journal of Medicine
Journal of Clinical Oncology
Food And Drug Administration
American Economic Administration
Oregen Health & Science University Reports
IQVIA
Journal of Economic Perspectives
Visual Identity
Typography
Color palette
Final Design
Social media
Magazine spread