Motion Graphic Design 2025 Software: Adobe After Efffects/Illustrator Client: School ProjectIn this project, I combined a user-centered and informational design project in order to create a motion design video that addresses the systematic issue of cancer drug prices. This motion design calls attention to the rising prices of these drugs without a change in the long term benefits for patients and the financial burden that comes along with it. It also encourages people to speak up and make a change.
Process Voiceover Script
: Created By ElevenLabs
"For decades, we've fought cancer with groundbreaking new drugs, bringing new hope to patients and families. But behind this hope, a hidden crisis is growing: the price of these breakthroughs is skyrocketing, and it's a cost that simply doesn't add up.
Let's look at the evidence. Over the past 20 years, the price of new cancer drugs has exploded, far outpacing inflation and average wages. What was once a significant medical expense is now a staggering financial burden.All too often, these soaring costs are not matched by a proportional increase in how long patients live. The immense financial burden on families and our healthcare system is simply not justified by a significant improvement in overall survival. In short, the value is broken.
This is more than just a healthcare issue; it's about building a smarter, more fair system. So, where do we go from here? We have the power to advocate for a new approach. This means championing transparency, supporting reform, and empowering everyone to ask: 'Is this cost worth the survival benefit?
By working together, we can ensure that the goal of a longer life doesn't come at the price of a lifetime of debt."
Visual Identity
Coin
Reform icon
Bill
Down arrow
Magnifying glass
Balance beam
High-five hand
Red cross